What Social Media Platforms Should Your Small Business Prioritize?

If there is anything you need to believe about social media platforms, it is that they are not equal in terms of impact and effect. Contrary to what you might think, having a business page on TikTok or Instagram does not guarantee that your business will get much engagement. It is crucial that you develop […]

How to Build your Customer Journey

If you can fully understand your customer journey, then you will know exactly what type of content to create, when to create it and where to put it to make the maximum impact for your business. But first, what is a customer journey? Your customer journey is the complete sum of experiences that customers go […]